# Unified Uses Novu to Streamline Campaign Operations at Scale

> Optimized multi-channel advertising campaigns at scale

Canonical: https://novu.co/customers/unified/

Markdown: https://novu.co/customers/unified.md

Last updated: 2025-09-05T14:54:56Z

Optimized multi-channel advertising campaigns at scale

Industry: Media & Advertising Technology

Channels: Email, Inbox

> Novu’s UI lets us handle configuration without reinventing the wheel, that's a huge savings on development and maintenance
>
> - Tin Nguyen, Lead Engineer

## Key Challenges

- Custom-built notification system was difficult to maintain
- Lacked multi-channel support and user preferences
- No visibility or traceability into notification delivery
- Required a lot of engineering time for every change

## Novu Solution

- Cloud-hosted notification infrastructure
- Role-based workflows with internal and external users
- Debug and delivery logs via Novu UI
- Cross-channel preference management

Unified, a technology arm of iHeartMedia, powers advertising campaigns for thousands of clients, from local businesses to national brands. Their internal platform helps campaign managers run large-scale, multi-publisher campaigns efficiently.

Before Novu, Unified relied on a minimal in-house system that only supported Slack and email. Managing and customizing notifications required extensive engineering work, and there was no interface to troubleshoot delivery issues. “If a user said they didn’t get a message, we couldn’t verify or help. Now, with Novu, I can immediately trace the issue,” says Brennan Wright, Product Manager.

> We used to build notifications ourselves, but that wasn’t our business. With Novu, we get scalability, flexibility, and insight. It’s been a huge improvement
> - Lead Engineer

Adopting Novu has made their notification infrastructure more scalable and robust. With built-in support for Teams, Slack, email, and in-app messaging, Unified's engineering team can focus on core product development instead of maintaining notification pipelines. “The configurability, UI visibility, and cross-channel support have been game-changers,” said Tin Nguyen, Lead Engineer. “We went from homegrown to enterprise-ready.”