# WhatsApp Business AI Agent Integration | Novu

> Connect your AI agent to WhatsApp Business for contextual customer conversations, quick replies, actions, and approval flows.

Canonical: https://novu.co/integrations/whatsapp-business-agent/

Markdown: https://novu.co/integrations/whatsapp-business-agent.md

Give customers a direct way to communicate with your agent through WhatsApp Business.

Badge: Novu Connect

<IntegrationSection title="Overview" icon="eye">
  WhatsApp Business helps businesses communicate with customers through
  WhatsApp. Novu Connect gives your existing agent a WhatsApp presence while
  handling the channel-specific messaging and conversation infrastructure around
  it.
</IntegrationSection>

<IntegrationSection title="How it works" icon="refresh-cw">
  Novu Connect receives customer messages from WhatsApp Business, preserves the
  conversation context, and routes them to your agent. It sends responses back
  through WhatsApp with support for quick replies, typing indicators, read
  receipts, ordered processing, and secure links for tool or MCP approvals.
</IntegrationSection>

<IntegrationSection title="Configure" icon="settings">
From your agent project, run:

`npx novu connect --channel whatsapp`

Complete Meta Embedded Signup in the browser, then send the test WhatsApp message requested by the CLI to verify the connection.

</IntegrationSection>

## Need help?

Check our documentation for a step-by-step guide to connecting an agent to WhatsApp Business with Novu Connect.

Docs: https://docs.novu.co/agents/channels/whatsapp