# Pricing | Novu

> Flexible pricing for companies and developers

Canonical: https://novu.co/pricing/

Markdown: https://novu.co/pricing.md

Flexible pricing for companies and developers

## Plans

### Free

A complete starter toolkit for exploring Novu and sending your first notifications.

Price: $0/month

Includes: 10,000 workflow runs / month All channels: Email, In-app, SMS, Chat, Push US + EU data residency Up to 20 workflows 2 environments (Dev + Prod) Activity feed retention: 24 hours Up to 3 team members

No credit card required

[Get started](<https://dashboard.novu.co/>)

### Pro

More scale and flexibility - ideal for teams moving beyond experimentation.

Price: $30/month

Everything in Free, plus: 30,000+ workflow runs / month 7-day activity feed retention Remove Novu branding Advanced email editor (blocks, layouts) Higher rate limits & faster processing

[Get started](<https://dashboard.novu.co/>)

### Team

Built for growing engineering teams sending meaningful volume into production.

Price: $250/month

Everything in Pro, plus: 250,000+ workflow runs / month Up to 10 environments (Staging, QA, Pre-prod…) 90-day activity feed retention Unlimited team members More workflows Role-Based Access Control (RBAC) Expanded rate limits (600 RPS triggers)

[Get started](<https://dashboard.novu.co/>)

### Enterprise

Enterprise-grade scale, compliance, support, and hosting options.

Price: Custom

Everything in Team, plus: 10M+ workflow runs / month (custom volume tiers) Unlimited environments Custom retention policies (feed, audit, logs) Custom delay & digest windows HIPAA BAA Dedicated SSO (SAML / OIDC) Directory Sync (SCIM) Private Slack/Teams support channel Advanced data residency (SG, UK, AU, JP, KR, custom regions) Self-hosted deployment options

[Contact us](<https://novu.co/contact-us/?utm_campaign=ws_pricing>)

## On-Prem Self-Hosted

Deploy Novu on your own infrastructure with full control and enterprise support.

- SSO and RBAC support
- Custom SLAs
- Dedicated support
- All cloud features

## Frequently asked questions

### What is a workflow run?

A workflow run is one execution of a workflow. Triggering a workflow to a single subscriber counts as 1 run; triggering to a   [topic](<https://docs.novu.co/platform/concepts/topics>)   with 100 subscribers counts as 100 runs after fan-out.

### How is pricing calculated?

Pricing is based on the total number of workflow runs executed across all environments each month.

### What happens if I exceed my monthly workflow run limit?

We never stop or throttle your notifications. Usage above your plan rolls into on‑demand pricing or, for Enterprise, your contract rate.   Schedule a call

### Do you charge per notification or per user?

No. Billing is per workflow run, not per user or message. Subscribers are unlimited on paid plans.

### Can I use Novu free of charge?

Yes. Novu Cloud is free up to 10,000 workflow runs per month. You can also self‑host the open‑source Novu Project.

### Do you offer annual or volume discounts?

Yes. We offer reduced annual pricing and volume‑based tiers. Enterprise customers receive custom bundle pricing.   Schedule a call

### Which regions do you support and how is data residency handled?

All plans support US and EU regions. Enterprise can use additional regions (Singapore, UK, Australia, Japan, South Korea) or request custom regions/VPC hosting.   Schedule a call

### Is Novu HIPAA compliant? Do you sign BAAs?

Our Enterprise plan supports HIPAA compliance and BAAs.   Schedule a call

### What data does Novu store and log?

We store only the data needed to deliver and display notifications (subscriber identifiers, channel addresses, metadata). Enterprise can request custom logging, deletion workflows, or bring‑your‑own database.  Schedule a call

### What is your Service Level Agreement (SLA)?

Cloud uptime SLA is 99.9%. Business and Enterprise plans include a support ticket SLA and a private Slack channel. Free tier and the Novu Project are supported via   [Discord](<https://discord.novu.co/>)

### Do you offer an Enterprise plan?

Enterprise adds SLAs, advanced compliance and controls, and deployment options.  Schedule a call

### What are the differences between Novu Cloud, Open Source, and Enterprise Self‑Hosted?

[The Novu Project](<https://github.com/novuhq/novu>)   is the open‑source core you can run yourself. Novu Cloud is our managed, scalable service with SLAs and business features. Enterprise Self‑Hosted adds SSO, RBAC, audit logs, branding removal, Helm/Kubernetes tooling, and priority support.   Schedule a call  to discuss which option fits your needs.

### Does Novu support multi‑tenant applications?

Yes. Multi‑tenancy is supported with Contexts for per‑tenant providers, preferences, environments, and inbox segregation.

### How hard is it to migrate to Novu?

Most teams migrate in stages: simple events → advanced workflows → preferences and Inbox. We can guide architecture reviews and transition planning.  Schedule a call

### What is included in the Inbox component? Can I bring my own UI?

Use our ready‑made Inbox or build your own with React, React Native, or any JS framework using our hooks‑only approach. Custom renderers and themes are supported.

### How many notifications can I send on Novu Cloud?

Practically as many as you need. Throughput is usually constrained by your configured providers, not Novu Cloud.

## Not sure what plan fits your needs?

Schedule a call with our team to find the perfect plan for your use case

Call to action: [Schedule a call](<https://dashboard.novu.co/>)

## You're five minutes away from your first Novu-backed notification

Create a free account, send your first notification, all before your coffee gets cold... no credit card required.

- [Get started](<https://dashboard.novu.co/>)
- [Contact us](</contact-us>)