Flexible pricing
for companies and developers

  • Free

     

    $0

    / month

    GET STARTED

    No credit card required

    A complete starter toolkit for exploring Novu and sending your first notifications.

    Includes:

    • 10,000 workflow runs / month
    • All channels: Email, In-app, SMS, Chat, Push
    • US + EU data residency
    • Up to 20 workflows
    • 2 environments (Dev + Prod)
    • Activity feed retention: 24 hours
    • Up to 3 team members
  • Pro

    Starting from

    $30

    / month

    GET STARTED

     

    More scale and flexibility - ideal for teams moving beyond experimentation.

    Everything in Free, plus:

    • 30,000+ workflow runs / month
    • 7-day activity feed retention
    • Remove Novu branding
    • Advanced email editor (blocks, layouts)
    • Higher rate limits & faster processing
  • Team

    Starting from

    $250

    / month

    GET STARTED

     

    Built for growing engineering teams sending meaningful volume into production.

    Everything in Pro, plus:

    • 250,000+ workflow runs / month
    • Up to 10 environments (Staging, QA, Pre-prod…)
    • 90-day activity feed retention
    • Unlimited team members
    • Unlimited workflows
    • Role-Based Access Control (RBAC)
    • Expanded rate limits (600 RPS triggers)
  • Enterprise

     

    Custom

     

    Enterprise-grade scale, compliance, support, and hosting options.

    Everything in Team, plus:

    • 5M+ workflow runs / month (custom volume tiers)
    • Unlimited environments
    • Custom retention policies (feed, audit, logs)
    • Custom delay & digest windows
    • SOC 2 / ISO reports, HIPAA BAA, compliance reviews
    • Dedicated SSO (SAML / OIDC, SCIM)
    • Private Slack/Teams support channel
    • Advanced data residency (SG, UK, AU, JP, KR, custom regions)
    • Self-hosted + Managed VPC deployment options

Notifications brands count on

Ensuring seamless notifications from business to users, with zero hassle.

  • Guesty
  • Sinch
  • UNOPS
  • Bitmex
  • Cloud Software Group
  • Docplanner Group
  • El Proffen
  • Influencer
  • Kant Akademi
  • LottieFiles
  • Moises
  • NEP
  • Novacy
  • Sherweb
  • Tenderd
  • Unified
  • Whoppah
  • MongoDB
  • Checkpoint
  • Roche
  • Unity
  • Korn Ferry
  • BPP
  • Deriv
  • Ebury
  • Hemnet
  • Joyride
  • KarmaCheck
  • MedVol
  • Namirial
  • Normative
  • Quorum Cyber
  • Tatilbudur
  • Trustflight
  • Walton Enterprises

Compare our plans

    Platform & Scale
    • Monthly cost
    • Included workflow runs
    • Additional workflow runs
    • Workflow limits
    • Environments
    • Subscribers
    • Throughput (events RPS)
    • Activity feed retention
    Workflow Logic & Delivery
    • Multi-channel support
    • Delay windows
    • Digest windows
    • Code-first workflows
    • Topics
    • Multi-tenancy support
    • Throttle step
    Components & End-User Features
    • <Inbox /> component
    • <Preferences /> component
    • Headless components
    • Inbox feed retention
    • Email editor (blocks)
    • Custom layouts
    • Remove Novu branding
    • Translations (i18n)
    Administration & Security
    • Team members
    • MFA
    • Standard SSO (Google/GitHub)
    • Audit logs
    • RBAC
    • Custom SSO / OIDC
    Compliance & SLA
    • GDPR
    • SOC 2 / ISO 27001 Report
    • HIPAA BAA
    • Custom security reviews
    • DPA
    • Uptime SLA
    Data Residency
    • 🇺🇸 United States
    • 🇪🇺 European Union
    • 🇸🇬 Singapore
    • 🇬🇧 United Kingdom
    • 🇦🇺 Australia
    • 🇯🇵 Japan
    • 🇰🇷 South Korea
    • Other
    Hosting Models
    • Novu Cloud
    • Self-hosted (OSS)
    • Self-hosted (Enterprise)
    • Managed On-Prem
    $010K202Unlimited6024h
    24h24h
    30 days1
    3Basic
    Standard99.9%
    From $3030K$1.20 per 1K202Unlimited2407 days
    7 days7 days
    90 daysUnlimited
    3Basic
    Standard99.9%
    From $250250K$1.20 per 1KUnlimitedUp to 10Unlimited60090 days
    90 days90 days
    90 daysUnlimited
    UnlimitedEnhanced
    Custom99.9%

    Enterprise

    Custom5M+CustomUnlimitedUnlimitedUnlimitedCustomCustom
    CustomCustom
    CustomUnlimited
    UnlimitedFull
    CustomCustom

    Not sure what plan fits your needs?

    Schedule a call with our team to find the perfect plan for your use case

    Frequently asked questions

    You're five minutes away from your first Novu-powered notification

    Create a free account, send your first notification, all before your coffee gets cold... no credit card required.

    GET STARTED