Email Activity Tracking
Activity tracking gives you visibility into what happens to notifications after they are sent to the subscriber. With it, Novu receives and processes real-time events from third-party providers, so that you know when the notification is delivered, opened, clicked, or bounced.
Now, you can track real-time delivery and engagement events from email providers right in Novu. Events such as delivered, opened, clicked, and bounced are turned into a uniform set of statuses.
You can see these in your Activity Feed, workflow traces, and outbound webhooks.
Before, you only knew if a message was “sent.” You now have complete visibility. You can see if the recipient received your message, opened it, clicked it, or rejected it.
This helps you resolve issues, measure engagement, and create more effective notification experiences.
How to Use It
- Go to your Integrations Store in the Novu dashboard.
- Connect your email provider (SendGrid, Mailgun, Resend, Amazon SES).
- Scroll to Email Activity Tracking and toggle it on.
- Novu will automatically configure webhooks using your API key.
- If auto-config fails, follow the manual setup guides.
Once enabled, events flow into:
- Activity Feed → real-time status updates.
- Outbound webhooks → forward normalized events into your own systems (logging, analytics, workflow triggers).
Supported Events
- Delivered
- Opened
- Clicked
- Bounced
- Delayed
- Rejected
- Complaint
- Unsubscribed
Links & Resources