Deriv Simplifies Notification Architecture with Novu
- About
- Global online trading platform that empowers users worldwide to access financial markets through intuitive tools and services
- Industry
- Online trading and financial services
- Channels
- Email, Inbox
Implementing new notifications is centralized, secure, and straightforward. It helps us focus on our core business and ship fast
Denis Safiullin— Derive Backend Team Lead
Key Challenges
- Frontend packed with business logic
- System complexity increases change risk
- Missing centralized notification infrastructure
- Deprioritization of changes due to risk and time
Novu Solution
- Switched to Novu Cloud
- Native inbox SDK for web
- Proxy-based integration for mobile (Flutter)
- Streamlined developer experience across platforms
Deriv’s mission is to make trading accessible to anyone, anywhere, anytime. With 25+ years in the market, the platform has evolved into a global financial services provider, and the need to evolve its notification infrastructure was critical. “Our frontend was packed with business logic just to figure out what messages to show the user,” explained Denis Safiullin, Backend Team Lead at Deriv. “It was functional, but hard to maintain and scale.”
When Deriv began building a new platform to support its expansion into new markets, they saw an opportunity: to remove non-core logic from the product and partner with best-in-class tools. “We wanted to stop rebuilding things that aren’t our core business,” Denis said. “Notifications are important, but they’re not where we should be spending weeks of engineering time.”
With Novu Cloud, Deriv centralized its notification delivery and removed logic from the frontend layer. Implementing a new notification is now a clean and secure process, whether it’s welcoming a user, alerting a peer-to-peer trade, or sending a push message through the mobile app. “What used to take days of effort, we now do in hours,” Denis added. “We’re also happy with the support and roadmap. Novu helps us move faster without compromising on security or user experience.”
