Guesty Transforms Legacy Notifications Infrastructure with Novu to Enable Scalable, Quietly Reliable Communication
- About
- Property management platform for short-term rental businesses
- Industry
- Property management software for short-term rentals
- Channels
- Email, Inbox, SMS
I don’t want to think about notifications. I want implementation to be easy, and then I want peace of mind. That’s what Novu gives us
Aram Ben Shushan Ehrlich— Engineering Group Manager
Key Challenges
- Legacy monorepo with fragile event-handling and no payload validation
- No support for multi-channel delivery (e.g. email, SMS)
- Resource-heavy internal maintenance with slow roadmap traction
Novu Solution
- Novu Cloud, fully integrated backend and frontend workflows
- Unified infrastructure for Inbox, mobile push, and (soon) email
- Team-wide onboarding across engineering, product, and design
Guesty is a complex, domain-driven SaaS platform that helps property management companies streamline operations across dozens of marketplaces like Airbnb, Booking.com, and TripAdvisor. Their core functionality hinges on communication, yet for years, their notification infrastructure was a fragile legacy system that relied on JavaScript events with no validation, redundancy, or extensibility. Product teams wanted to add emails and future-proof delivery logic, but technical debt kept getting in the way.
The trigger came when top-tier clients requested email notifications. Rather than duct-tape email support onto an outdated system, Guesty opted to rethink its entire approach. After an intensive two-month vendor evaluation, including feature mapping, technical vetting, and collaboration across product and engineering, they chose Novu. “We realized we don’t want to be in the business of building notification infrastructure,” said Aram, Group Manager at Guesty.
“We do listings, calendars, and reservations. Novu does notifications better than we ever could.”
With Novu Cloud now integrated across backend services and UI workflows, Guesty’s team already sees the benefits. Frontend developers can test and iterate independently, workflows are easy to configure, and internal tools are being built faster than ever. “I want quiet,” Aram added. “I have enough Kafka topics to monitor, I don’t want notifications to be one of them. Novu makes it work, reliably and quietly.” As rollout continues, the team is preparing to scale into multi-channel use cases like email, marketing alerts, and even embedded product discovery moments without ever worrying about the infrastructure again.
