Unified Uses Novu to Streamline Campaign Operations at Scale
- About
- Optimized multi-channel advertising campaigns at scale
- Industry
- Media & Advertising Technology
- Channels
- Email, Inbox
Novu’s UI lets us handle configuration without reinventing the wheel, that's a huge savings on development and maintenance
Tin Nguyen— Lead Engineer
Key Challenges
- Custom-built notification system was difficult to maintain
- Lacked multi-channel support and user preferences
- No visibility or traceability into notification delivery
- Required a lot of engineering time for every change
Novu Solution
- Cloud-hosted notification infrastructure
- Role-based workflows with internal and external users
- Debug and delivery logs via Novu UI
- Cross-channel preference management
Unified, a technology arm of iHeartMedia, powers advertising campaigns for thousands of clients, from local businesses to national brands. Their internal platform helps campaign managers run large-scale, multi-publisher campaigns efficiently.
Before Novu, Unified relied on a minimal in-house system that only supported Slack and email. Managing and customizing notifications required extensive engineering work, and there was no interface to troubleshoot delivery issues. “If a user said they didn’t get a message, we couldn’t verify or help. Now, with Novu, I can immediately trace the issue,” says Brennan Wright, Product Manager.
We used to build notifications ourselves, but that wasn’t our business. With Novu, we get scalability, flexibility, and insight. It’s been a huge improvement
Adopting Novu has made their notification infrastructure more scalable and robust. With built-in support for Teams, Slack, email, and in-app messaging, Unified's engineering team can focus on core product development instead of maintaining notification pipelines. “The configurability, UI visibility, and cross-channel support have been game-changers,” said Tin Nguyen, Lead Engineer. “We went from homegrown to enterprise-ready.”
