Ebury Accelerated Internal Workflows and Empowered Teams With Novu
- About
- Financial services platform for international trade
- Industry
- Fintech
- Channels
- Email, Inbox
It went from days of work to just a couple of hours
Leandro Gomes— Engineering Manager at Ebury
Key Challenges
- In-house legacy system was slow and hard to maintain, and current flows did not support complex notification logic
- Product managers needed more autonomy, but existing tools required engineers
- Scaling and maintaining separate workflows added developer overhead
Novu Solution
- Improved maintainability: Centralized workflows in Novu reduced technical debt compared to fragmented, legacy codebases
- Fast setup with UI-based workflows enables non-technical stakeholders to independently create and manage notification templates using Novu’s drag-and-drop interface
- Developer time saved: product managers can build flows and go live without engineering bottlenecks
Ebury is a global fintech platform helping small and medium-sized businesses manage international payments and currency exchange. With a product that spans mobile, web, and API, effective communication with users is essential, whether to notify about transaction updates or alert teams to issues that require attention.
Before adopting Novu, Ebury relied on in-house implementations using SendGrid directly. These legacy workflows were functional but difficult to update, particularly for non-technical team members like product managers who often needed to create or adjust email content and workflows. Each change required engineering resources, delaying delivery and causing bottlenecks.
To solve this, Ebury adopted Novu Cloud, initially for mobile push notifications and later for broader internal use across email channels. The move dramatically reduced implementation times, from days of engineering work to a couple of hours with Novu’s drag-and-drop interface.
We used to rely on internal implementations. Now we just point teams to Novu, and they create what they need themselves
Internal customers can now build and update their own notification flows and simply share the flow ID with the engineering team. Novu’s integration with SendGrid also allowed for a seamless migration from legacy systems.
By decentralizing control and simplifying notification creation, Novu has enabled Ebury to move faster, collaborate better, and free up engineers to focus on core platform development.
What I really like is that Novu evolves fast. We needed a feature, and the same week you released it. That’s amazing.
