This past year has been a renaissance for builders—independent developers, startups, and small teams crafting real solutions with passion and ingenuity.

A big part of this movement has been SaaS building blocks—powerful tools like Clerk for authentication, Dub for link management, Stripe for payments, and Novu for notifications.

These aren’t just features; they’re infrastructure for the modern developer.

One thing we’ve consistently heard from our community is that while Novu has been a game-changer for many companies, the jump from free to $250/month was a difficult step, especially for smaller teams and independent developers.

So we listened.

Novu Pro – A Plan Built for Builders

We’re introducing Novu Pro, a new pricing tier designed for developers who need more flexibility, more scale, and more control.

New Pro Plan: $30/month
• 30,000 monthly events included
• Up to 3 team members
• Novu branding removed

This tier exists to bridge the gap—for builders who are scaling, experimenting, and shipping great products without the need for a team-level plan.

Free Tier: Always Free
• 10,000 events monthly
• All channels enabled
• Inbox and user preferences

Accounts who onboarded on our previous Free Tier plan prior to 01/03/25 will be eligible for the previous free tier limits.

This isn’t just a pricing change. It’s part of a bigger shift—one that acknowledges the builders driving innovation.

We believe that great products are built on great foundations, and notifications are a critical piece of that foundation.

If Novu has helped you ship faster, scale more easily, or provide a better experience for your users, this new tier is for you. We’re excited to see what you build next.

Looking forward to your creations,
Tomer and Dima.