Built for product managers. Tell Novu Copilot what you want in plain English, and it builds the workflow, following industry best practices.
Trusted by the best product and engineering teams
Read the docs. Learn the dashboard. Map out the flow. File a ticket. Wait. Iterate. Copilot collapses that loop into a sentence.
Skip the ramp-up. Say what you need in plain language and get a working flow back.
Copy tweaks, timing changes, and new channels don't need an engineering ticket.
Write a prompt in the morning, test it before lunch.
Copilot reads your prompt and assembles the steps inside Novu, picking channels, timing, and conditions to match what you described.
One sentence is enough. The more detail you give, the closer the output lands.
Keep it, Discard it, or Re-run with a tweaked prompt. Nothing ships until you say so.
The workflow lands in your dev environment. Test, edit, and promote it to production like any other.
Each of these started as a single sentence. They're the kind of journeys that move onboarding completion, retention, and conversion.
When a user is inactive for two weeks, send a personal Email. If they don't return in 3 days, send a Push notification, then an SMS reminder after 2 days.
Output: A nudge that remembers where they left off, not a generic email.
Bundle routine order updates into one daily summary via Email, but break through instantly with Push when something is actually urgent.
Output: One calm summary a day instead of a dozen interrupting pings.
A friendly heads-up via Email before a trial ends, a softer In-App reminder the day before, and a clear upgrade offer via Push on expiry.
Output: A sequence that feels helpful, not pushy.
Celebrate users when they hit a meaningful milestone with In-App and Push, then invite them to share it via Email the day after.
Output: Recognition at the moment it matters.
Copilot generates workflows shaped by patterns Novu has seen work across thousands of production setups. The output is closer to what a senior notifications engineer would build than to a first draft.
Most engineers don't enjoy being the bottleneck on copy tweaks, timing changes, and new channels. Copilot takes that load off them — product moves faster, engineering still owns the workflow end to end.
Copy edits, timing tweaks, new channels — no more tickets.
Generated workflows land in dev as real Novu workflows.
Same shape as every other workflow in the project.
Free to start, no credit card. BETA — we're shipping improvements weekly based on what product teams ask for.
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